To be the world’s most trusted oral care brand.
At usmile, we dream big, because oral health matters.
Our vision is to improve the oral health of 1 billion people over the next 10 years. We believe that by reducing the risk of oral diseases at this scale, we can help lower global healthcare costs by tens of billions, while transforming lives through confident, healthy smiles.
Serving 1 billion users isn’t just a goal — it’s our commitment to becoming a brand that stands for trust, pride, and purpose. A brand that truly makes a difference, one smile at a time.